Yoshiko Hada
Yoshiko Hadas paintings and illustrations build a friendly, distinct visual language. For Fine Little Day she’s created posters with dynamic forms, colorful colors, and playful themes.
Yoshiko Hada is a Japanese illustrator based in Tokyo. She majored in graphic design and started studying illustration by herself. The fascination for unexpected effects on paper inspires her, joy and surprises are an important part of her creative process. Colors, dynamic forms and playful themes characterize Yoshiko's style.
Q: How did your interest in art develop, and when did you start painting?
A: Ever since I was a child, I loved looking at arts, but I didn’t actively draw. However, when I traveled to Spain in my late twenties, I was deeply impressed and shocked to see Joan Miró’s giant paintings. I think this experience planted the seeds for drawing in me. Since then, I have always drawn according to my feeling of comfort.
Q: Tell us about your creative process and what drives you to create?
A: I usually draw doodles on copy papers or a sketchbook with a 6B pencil or oil pastels. Sometimes I decide on a theme and draw it, and sometimes I just draw what comes to my mind at random. It’s not much different from a child’s doodles. It’s almost like surrealism. The doodles that are born beyond my intentions in the unconscious brain state sometimes surprise me. And I always keep them in stock. These doodle stocks are my main source of inspiration. Based on those doodles, expand my imagination and draw the final artwork. These tasks go on with a chain of surprises and joy. The driving force of my creativity is instinctive desire to share with others wonderful things that only I know.
Q: Are there any rituals you have while working?
A: Though it may not be a ritual, I always play music when working.
Q: What’s your favorite thing about the time spent creating?
A: The moment when something unexpected happens on paper and I am surprised and impressed by it.
Q: Are there any artists or others that are an inspiration to you at the moment?
A: Yes, many. The artist who recently inspires me the most is a Spanish artist, illustrator, Jesús Cisneros.
Yoshiko Hada
