About us and our philosophy

Fine Little Day is a design studio and producer of textiles, lifestyle products, and carefully crafted interior details. With roots in Gothenburg and a global audience, we embrace a vision of sustainable, artistically driven design. Founded in 2007 by Elisabeth Dunker, a designer and photographer, the studio has grown from a personal blog into an internationally recognized brand.

Today, we create posters and wall art, home textiles, tablecloths, crafts, interior accents, and cushions – all inspired by a deep respect for nature. What began as snapshots from Dunker’s everyday life and nature walks has blossomed into a rich collection of patterns, bringing warmth and character to interiors worldwide.

The sun bursting through the day. Crouching. As if it wants to say sorry for all the days it stayed away. I stand outside Spinneriet in Lindome and look up at the brick facade and its huge windows. Straight up into the sky it stretches. This house makes no apologies. There it stands, totally straight and proud. I take the steps towards the door and enter. Looking at the sign, Fine Little Day fourth floor. Elisabeth Dunker and Ulrika Engberg are going to tell me about their company Fine Little Day.

It started with a blog, says Elisabeth. I was in my last year at HDK (School of Arts and Crafts) and felt like I was the only one interested in self taught outsider art, the childish original naive rawness. I felt like I had no one to share that passion with. I became fond of communicating with others through the blog and soon I realized that there were many who appreciated this type of art. I got followers all over the world and started selling my own designs.

The blog was named Fine little day. “Little” as in the two small children Elisabeth had, and as in the interest of the simple, childish perspective. “Fine Little Day” as in the fine things in every day life, but in a sentence that wasn’t quite right, a bit awkward and therefore maybe would be remembered. After a few years the demand of Elisabeth’s design grew bigger so a large part of her days were consumed by packing and sending things. In between she had to close the store to catch up. She called Ulrika who she had studied with earlier at HDK.

Do you know someone who might want to buy my business? No, but let’s join companies and help each other? At the time Ulrika ran another company, Little Red Stuga. They met in “Little”. Ever since then, they run Fine Little Day together. It was the best thing that could have happened, says Elisabeth. Elisabeth and Ulrika fill in each other’s sentences when they talk about the collaboration. About how they complement each other, but also have a strong consensus and shared taste. The artistic height is important, as is originality and the presence of the handmade.

Over the years, the company has grown. More employees, more products and more collaborations. Fine Little Day can be found in the Lindome store, online and at retailers. No matter where you visit us we wish to be a destination, says Ulrika. A place to explore and return to. Preferably with friends and family. Something that lasts over time. We do not work with seasonal collections, our products are meant to last and remain for a long time.

After the conversation, I stay in the store and studio for a while. Walking around, looking at objects, surfaces, works of art. The spruce, the pine, dandelions, tulips, water lilies. Forest, mountain, lake, sea. Bathing, skiing, cycling people. Nature, the city. Small details that we may not often think about, but still feel familiar. Checks, crooked lines, linen, embroidery, soft wood. Like a familiar melody, a safe warm hand, like a whisper to a point deep inside me about what life holds.