Once you’re given a gift wrapped in Furoshiki, you might use it to wrap another gift and let it circulate throughout your family or friend group. The fabric cloth can also be re-used for lots of everyday purposes, use it like a tie bag for your bread, as lunch wrap, scarf or fold a carry bag.
Johan Åberg, Brand Marketing Manager at Fine Little Day, is a true re-use pro. In 2016 he founded Dyeforindigo, a studio offering natural indigodyeing, shibori and sashiko workshops. With focus on re-use of fabrics, sustainable materials and mending his work often leads to questions regarding sustainability and recycling. And that is somewhat the cord of modern Furoshiki with its take on environmental awareness.