Johanna Grigarová

Johanna Grigarová is a free spirit with her own distinctive and authentic aesthetics.

By fusing the concept of fast food with quality ingredients from the sea, Hasselsson has injected new blood into the food scene in Gothenburg. Nowadays also in Stockholm, and with food trucks that move along the west coast fishing villages in Sweden. Simple, generous and with a lot of confidence, they have become a hub for hungry diners.

Together we have made a collection inspired by the meal and a life of ease.

Check out their mouth-watering dishes on Instagram @hasselssons

"Grigarová’s work embellishes and enhances textiles in a very immediate, sensual fashion. The skillfully made creations and visually surrounding contexts are often wild and involve elements of narratives, with almost mystical qualities. We praise Grigarová’s work and have appointed her to be the first one to receive the Fine Little Day Art Award".

The jury: Elisabeth Dunker, co-founder and creative director.
Ulrika E. Engberg, co-founder and CEO.

Can you tell us a bit about your background and education in art? How did you develop such a strong visual identity?
It still surprises me today, that I would become an artist. I was never one of those girls who was good at drawing, and I couldn't sit still. However, we drew a lot at home, built different worlds and my dad made different inventions. Nothing was particularly good looking but it was free and fun. I was always interested in objects, collected small ceramic objects early on, and there was a lot of art at home, but becoming an artist was out of the question. I wanted to save the world's women by becoming a midwife, but when I went to Nyckelviksskolan in Öland for a year and, my teacher asked me, why should you be that? It's so stressful, become an artist! After Nyckelviksskolan, I finally entered Konstfack and after a year I understood that I could combine my political life with art. Then things cleared for me and I began to shape my artistry.
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"Ushyté is a way for me to join minimal shape, wearability and print all into one design. A design that is light, universal and with a touch of femininity, combined with details that give the clothing distinctive characteristic. It is everything that I love to wear and everything that makes me feel unique. Ushyté is my world and you are a part of it as well".

Johanna Grigarová


Pattern Bird, Bouquet, Mushroom: Adam Lukáč

Olive dungarees, Uups long dress, Rose overall, Striped shaped dress: Zuzana Jakabová

Pattern Water Lilies Pink: Elisabeth Dunker

Pattern Rutig Brown: Johanna Grigarová

Videography: Filip Morjak