The blog was named Fine Little Day. “Little” as in the two small children Elisabeth had, and as in the interest of the simple, childish perspective. “Fine Little Day” as in the fine things in every day life, but in a sentence that wasn’t quite right, a bit awkward and therefore maybe would be remembered. After a few years the demand of Elisabeth’s design grew bigger so a large part of her days were consumed by packing and sending things. In between she had to close the store to catch up. She called Ulrika who she had studied with earlier at HDK.

Do you know someone who might want to buy my business? No, but let’s join companies and help each other? At the time Ulrika ran another company, Little Red Stuga. They met in “Little”. Ever since then, they run Fine Little Day together. It was the best thing that could have happened, says Elisabeth. Elisabeth and Ulrika fill in each other’s sentences when they talk about the collaboration. About how they complement each other, but also have a strong consensus and shared taste. The artistic height is important, as is originality and the presence of the handmade.